Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. Paid advertising is somewhat of a dinosaur. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. You can learn more about Sprout’s paid social reporting capabilities here. Michelle Wine Estates, and so many other superstars).

Promotion 84

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 84

Sprout Social

JANUARY 18, 2017

If you’re already using UTM codes, we’ll walk you through a few creative ways to incorporate link tracking that will support a cross functional social media strategy. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL. There are a few basic categories for these tags.

ROI 81

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 81

Directive Agency

JUNE 29, 2018

It’s not just links anymore, it’s not just the depth of your content, it’s not just your title tags and your H1s, it’s your overall brand and the footprint you’ve left within their entire data set, and it’s important to think beyond just your own website. Anybody can spin up a website and write an article.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) This blog post will demonstrate a few frameworks you can use to show ROI at your company.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. For media companies, the Discover tab may seem like a promise that never delivers.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. For media companies, the Discover tab may seem like a promise that never delivers.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40