CMO Marketing Budget Press Resources 
Sword and the Script | B2B
MAY 21, 2024
Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic.
Marketing Insider Group
APRIL 26, 2021
The challenges we are facing have changed how we communicate with consumers and market our products and services. How can chief marketing officers empower their organizations to remain nimble in changing times? Without the right strategies, businesses can quickly sink into an inescapable abyss (AKA go out of business).
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Content Standard
JULY 14, 2021
Each offers a unique set of product and service packages, industry specialties, and track records. As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget.
Launch Marketing
AUGUST 23, 2023
One of Launch Marketing’s core service offerings is to serve as a Virtual VP of Marketing for organizations in a growth, transition or interim phase. While a VP of Marketing is an excellent investment for a B2B company, an internal hire may not be the best fit, especially in cases where the role isn’t needed yet full time.
sagefrog
FEBRUARY 7, 2024
With the onset of the new year, marketers are urged to assess the current state of their strategies. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. of overall company revenue. [1]
B2B Marketing Directions
NOVEMBER 1, 2020
All respondents were required to be involved in decisions regarding marketing operations and/or the alignment of marketing budgets, resources and processes. In fact, Gartner's 2019 Marketing Organizational Survey found that more than two-thirds of marketing organizations have a discrete marketing operations function.
Customer Experience Matrix
MAY 26, 2023
The marketing technology industry has been a rare exception with few constraints on either factor. It’s difficult to imagine them leaving the same millions of dollars on the table for agencies or in-house resources. Software vendors routinely add features required by a subset of their users. This isn’t just a Gartner obsession.
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