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How publishers and advertisers are building and activating first party audiences

Liveintent

To break down exactly how this first-party data can be used to drive growth, LiveIntent CMO, Kerel Cooper, led a recent discussion for IAB Audience Connect featuring: Peter Chang, CRO, Likemind Paige Govoni, Growth Marketing Lead, ThirdLove Jessica Muñoz, SVP of Product Marketing & GTM Strategy, LiveIntent.

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What Facebook and Salesforce’s recent acquisitions mean for email

Liveintent

Curious about what these changes mean for email and growth marketers? Email is here to stay for marketers. As Kerel Cooper, LiveIntent CMO, told MediaPost: “ Email remains the top-performing channel for brands and marketers , but their marketing efforts can get buried when inboxes become overloaded. [As]

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C3 2022: Top Takeaways and Insights

Conductor

With more than 14 sessions, 21+ of the best speakers in the business, and countless opportunities to network, every attendee walked away with new actionable SEO insights and winning organic strategies to try out. But in order to get that attention, he underlined how marketers have to put in the work. Top takeaways from C3 2022.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative. Before deciding on your next SlideShare title, test it out in their tool.

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How to Optimize Your E-commerce Site for Revenue

Convert

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. What is Revenue Optimization in E-commerce?

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How to Optimize Your E-commerce Site for Revenue

Convert

According to this 2021 report from AppsFlyer, 62% of users opted out of tracking. You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. What is Revenue Optimization in E-commerce?

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . We reached out to 30 B2B marketing executives and asked the following question: . .