Digilant

FEBRUARY 5, 2019

Today’s CMO and marketing teams are tasked with getting more value out of their advertising spend, which means they have to use their resources wisely. So if you are a CMO or your CMO asks you to start thinking about bringing your programmatic media spend in-house, how do you know that you are ready?

Advertising Agencies 65

Advertising Agencies Marketing Automation Services Buy Paid Search Agency 65

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Also, a recent CMO Survey indicated that marketing executives will grow the portion of their budgets devoted to tech solutions from 6.7

Multi-Touch Attribution 56

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 56

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Also, a recent CMO Survey indicated that marketing executives will grow the portion of their budgets devoted to tech solutions from 6.7

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Also, a recent CMO Survey indicated that marketing executives will grow the portion of their budgets devoted to tech solutions from 6.7

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

LeanData

DECEMBER 1, 2015

Brinker’s compilation of 1,876 vendors across 43 categories in his 2015 Marketing Technology Landscape Supergraphic is an eye-catching representation of the expanding universe of MarTech companies. Also, a recent CMO Survey indicated that marketing executives will grow the portion of their budgets devoted to tech solutions from 6.7

Multi-Touch Attribution 40

Multi-Touch Attribution B2B Thought Leadership Budget Programs Sales Cycle 40

Adobe Experience Cloud Blog

MAY 27, 2016

For B2B specifically, your buyers want to know that the vendors they work with know their stuff, are reliable, and can be trusted. What attracts the attention of a department manager trying to impress his boss will likely not be the deep resource that the CMO is looking for as she plans for the following year.

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's book eMarketing Strategies for the Complex Sale. Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Tom Pick's blog WebMarketCentral. via Beth Harte).

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 12, 2011

Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. Why Not Be The CMO Of Everyone? Top 20 social media monitoring vendors for business by Socialmedia.biz. Social Media Monitoring.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

chiefmartech

OCTOBER 30, 2016

The cross-departmental synergies it creates cannot be ignored either, starting with a translation of marketing outcomes/touchpoints/reach into dollars — a long dreamed bridge between the CMO and CFO camps — and continuing with an engineer-friendly understanding of the marketing process, which is music to the ears of CIOs and marketing technologists.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Webbiquity

FEBRUARY 14, 2011

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. B2B marketing without creative has no punch by The Social CMO Blog. You decide. from MySpace to Facebook).

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

QuanticMind

NOVEMBER 28, 2016

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% No wonder the average CMO tenure is just 18 months. over the previous year. Option overload.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40