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How to Practice SEO and Accomplish a Strong ROI

Golden Spiral

Whether you are a part of the marketing community supporting or implementing SEO, looking for more education, or part of the 54% looking to calculate ROI, this blog post will help you find a clear path to making SEO work for you. Based on a report by the CMO Council , 75% Of CMOs & CIOs have “very effective” relationships.

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Ad:Tech San Francisco Recap & Takeaways (#adtechsf)

KoMarketing Associates

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. Amand, VP of Marketing, Crimson Hexagon. Events Search Engine Marketing Blog Social Media Strategies' I came away with some valuable takeaways from the show worth sharing. I’d love to read them!

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How To Build Your Go-To-Market Strategy

Zoominfo

Because B2B organizations often mistake go-to-market strategies as being a new launch. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. This undermines the extensive use cases sound GTM motions provide organizations for ongoing, sustained success.

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KoMarketing Heads to ad:tech San Francisco April 9 – 11th

KoMarketing Associates

The event features two days of sessions covering digital marketing topics such as social media, mobile development, display advertising, search marketing, and more.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

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Digital Future: Predictive Advertising, Chapter 1 – Five Strategic Trends That Are Changing Digital Forever

QuanticMind

This is especially true in digital advertising – particularly in search engine marketing, which has changed drastically during the past decade with the massive expansion of different types of customer data available (such as demographics, location, time and devices like mobile). But software doesn’t get better with age.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. A recent article from eMarketer.com titled: Is the Click Still King? Because it is an easy metric to obtain.