Martech
MARCH 21, 2024
As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Customer insights.
B2BMarketing.net
FEBRUARY 8, 2024
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” A tall order, CMO, a high bar set right upfront. Not easy, but oh, how necessary.
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Salesforce Marketing Cloud
MARCH 4, 2022
Companies want to deliver a seamless, connected, and personalized customer experience (CX). That’s where customers expect all their data to come together without friction. Nowhere is that more true than in the financial services industry, with 68% of customers saying they’ve elevated their digital expectations.
Engagio
OCTOBER 30, 2023
Let’s explore these studies and what they say about maximizing the benefits of AI in our B2B go-to-market (GTM) strategies. Projects move more quickly from planning to execution, and higher quality work leads to better customer satisfaction, fewer revisions, and a more robust bottom line. more tasks while doing it 25.1%
Hubspot
MARCH 28, 2018
With over 5,300 marketing tools alone , how does someone choose the best solution? Perhaps most importantly, how does the proposed application compliment and integrate with my other tried-and-true tools? Ignoring that question is costly with 82% of marketers and salespeople losing up to an hour a day managing siloed tools.
Bluetext
MAY 8, 2023
Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. DR (Direct Response) A marketing approach that aims to get a quick response from your target audience.
B2B Marketing Traction
FEBRUARY 5, 2016
When creating a new or updating an existing web site, marketing professionals have a tough role to play. By writing a plan, marketing has a document that the user community has to approve and sign off on before any programming starts. How many leads, how much awareness, what satisfaction level, how many users, what level of engagement?
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