Convince & Convert

JANUARY 8, 2016

of donating to Consumer Reports, we will increase the overall perceived value of donating, leading to higher clickthrough. The data points used to calculate this were email list size, baseline clickthrough rate, and minimum relative difference that we are aiming to detect,” says Jordan Baker, Data Manager for MECLABS Institute.

Copywriting 88

Copywriting Clickthrough Marketing Report Advertising Agencies 88

Biznology

OCTOBER 1, 2015

We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. Those stories are valuable for getting us motivated–and often they are riveting.

Clickthrough 80

Clickthrough Differentiation CMO Paid Search Agency 80

Hubspot

AUGUST 20, 2018

If you’re curious as to how your audience is responding to your advertisements (outside of a clickthrough, subscription, or purchase), you might need to do a little manual analysis. Another method of manually analyzing audience feedback is holding a focus group. To learn more about market research, read our guide here.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

AUGUST 31, 2015

This is a simple way to get feedback from your email recipients to provide more personalized offers in their inbox, thus increasing the chance of a high clickthrough and offer redemption rate. 12) Focus Pointe Global. Focus Pointe Global provides focus groups so regular businesses can get some meaty market research.

Email Marketing 28

Email Marketing Examples Campaigns Work Management 28

Hubspot

JULY 31, 2020

This is a simple way to get feedback from your email recipients to provide more personalized offers in their inbox, thus increasing the chance of a high clickthrough and offer redemption rate. Focus Pointe Global. Focus Pointe Global provides focus groups so regular businesses can get some meaty market research.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Biznology

MAY 9, 2012

In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. But, as you know, a focus group of one spells disaster. Fortunately, there are several very easy ways to understand reading and research habits of this group. Pew Research Center.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28