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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. On average, retargeting emails have an open rate of 60%, convincing customers to click 15% of the times. It’s great for any brand interested in engaging current or prospective customers online. 1) Segment your audience.

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Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

Hubspot

Transactional emails are the messages you receive from ecommerce sites like Amazon.com that confirm your order and provide shipment information and other details. While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice.

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The 13 Best Email Template Builders for Any Budget

Hubspot

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Ability to run A/B tests to improve open-rates and clickthroughs.

Template 101
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Email Copywriting That Sells: 17 Simple Ways to Write Better Marketing Emails

Optinmonster

In fact, perfecting your subject lines is the single most important way to increase your email open rates. Compelling subject lines can be the difference between recipients opening your email, deleting it, or, even worse, reporting it as spam. See more examples in 10 Killer eCommerce Email Examples With Exciting Email Copy 4.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

Ecommerce A/B Testing Examples. hired Mintminds to improve the add-to-cart rate of their product pages and revenue per visitor. Many successful ecommerce brands use “add to bag” in their button copy. Other ecommerce websites still stick to “add to cart”. HubSpot: Site Search Feature. Lampenlicht.nl A” ( Source ).

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The Ultimate Guide to Email Marketing

Hubspot

Source: HubSpot. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Here’s an example of how a workflow could be set up: Source: HubSpot. Establish Your Goals. Create a Way for People to Sign Up.