7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]
Hubspot
MAY 26, 2021
You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.
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