Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR). Unsubscribe rate. Bounce rate.

Email Marketing 102

Email Marketing Click Rate Open Rate CTR 102

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. In the forthcoming discourse, we shall delve into the essential B2B email marketing metrics & KPIs that hold sway for B2B marketers. These fluctuations may stem from concerns about data privacy.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Martech

MAY 24, 2024

Beyond that, production people say all-image emails are faster to put together and send. Setting up an email using modules that you rearrange, add in, or drop out for different segmentation and personalization is probably just as fast these days as coding an all-image email. I am a big proponent of the opt-down.

RFP 115

RFP Deliverability Blast Campaigns Budget Programs 115

Litmus

APRIL 19, 2022

Now, many email marketers are wondering how to measure email marketing success. That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. Why have email metrics changed?

Open Rate 89

Open Rate Email Marketing Planning Webinar Metrics 89

Martech

OCTOBER 30, 2023

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Get MarTech’s Email Marketing Periodic Table. Click here to download!

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110