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Developing an Effective B2B Lead Management Strategy

LeanData

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. However, far too many fail to deliver those precious leads to the right team member for timely follow-up. Poor lead management contributes to a 25 percent reduction in potential revenue (Gartner).

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Controlling Lead Leakage with Lead Management Best Practices

LeanData

Others, at the same time, might be absolutely in love with your product, service and/or solution; they just don’t have budget at this particular time. . Nurturing allows you to build relationships with your prospects, leads and even customers, and as such, it’s a messaging tactic that should not be neglected. How to stop lead leakage.

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B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. As ANNUITAS clients, you all already have tightly integrated CRM + MAP + CMS … the way it SHOULD be. Adobe GETS marketing. And that’s a good thing.

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

“In a short span of time, LeadSquared has helped us automate and transform our lead management process. The CRM has also played a critical role in our decision-making with its advanced reports and analytics.” . Venkat Teja Project Manager, Commitbiz. 10x your Sales Productivity with LeadSquared. Previous Next.

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6 things martech vendors don’t want you to know

Martech

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. The truth is, many martech platforms truly excel when they help marketers manage volumes that are too large to handle manually. .

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6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Take a Class. And this map has grown exponentially each year.

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