Remove Churn Rate Remove Cross-Selling Remove Demographics Remove Loyalty
article thumbnail

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. You may need to pull from historical data, demographic information, and firmographic characteristics. This is useful for upselling and cross-selling to current customers. descriptive analytics).

article thumbnail

Driving growth through data: Optimizing the retention stage

Martech

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop a Successful Go-to-Market Strategy

Zoominfo

Even if you plan to continue selling an existing product in an existing market, take periodic opportunities to reevaluate your strategy and figure out what’s working and what’s not. Cross-functional alignment Prospects engage with a number of different teams throughout the buyer’s journey. Remember: always test and learn.

article thumbnail

Everything You Need to Know About Growth Marketing—2024

Huptech Web

Traditional marketing is wеll-suitеd for еxpansivе brand awareness initiatives, rеaching demographics lеss engaged with digital media and industries where traditional media still holds sway. Thеsе strategies often require larger budgets, and the ROI can be difficult to quantify precisely.

article thumbnail

Measure and Keep: 7 Key Customer Retention Metrics to Watch

Oktopost

Then, multiply the result by 100 to get a percentage, which is your customer retention rate. Churn rate can be easily measured because it’s the inverse of your customer retention rate. If your customer retention rate is 70%, then your churn rate is 30%. Revenue Churn Rate.

article thumbnail

Customer Lifetime Value (CLTV): What is it? How to Calculate CLTV?

seo.co

Companies can use this metric to quickly analyze the profitability of certain customer segments, which enhances their ability to target the right demographics. Naturally, the longer a customer sticks around and the more loyalty they have, the greater their lifetime value is. Why Does Customer Lifetime Value Matter?

article thumbnail

Customer Marketing: The True B2B Game Changer

Oktopost

They know how to sell their product to prospects and secure their business. Harness opportunities to cross-sell. The answer can be found in your churn rates—the rate at which customers stop doing business with you. Newsletters are a great way to boost click-through rates, therefore building engagement.