Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Only B2B

FEBRUARY 6, 2018

Having a clarity of the expenses you will have to incur for the client along with marketing and overall spends will give an idea of the profitability of the deal and help your investors to make decisions too, in case you are planning to raise money through a public fund. CCR: Customer Churn Rate. PPC: Pay-per-Click.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. But data-driven marketers are up for the task. We just need to define them and build the capacity for measuring them into our marketing strategies.

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Market penetration. Revenue by market. Activity sales metrics are leading indicators. Conversion rate by sales funnel stage (by team and by individual). Lead Generation Sales Metrics.

Cost per Acquisition 91

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 91

Rev

JANUARY 18, 2023

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. You have no doubt that it’s the best on the market, sure to revolutionize your industry. So, despite being the best on the market, you struggle to hit your sales goals. Like, at all.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78