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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

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The Ultimate B2B Marketing Glossary

Envy

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. It's an alternative metric to CPA.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

For example, a KPI could measure how often a piece of content inspires a customer to call your sales team, send an email, or share a post on social media. Social media indicators Social media indicators vary depending on your goals. Social media analytics tools. A/B testing tools.

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Key Performance Indicator (KPI)

ClearVoice

Customers taking desired action. Here, the desired action is not necessarily the purchase. Social media indicators. This can include social media reach, mentions, and SERP rankings. Cost per acquisition. How much does it cost to acquire a new customer via content? Set up a demo?

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Only B2B - Untitled Article

Only B2B

CCR: Customer Churn Rate. CRO is a terminology used when using various testing and key optimization principles you improve your site conversion rate. CPA: Cost Per Acquisition or Cost Per Action. Cost Per Action is when advertisers pay only for a specified acquisition.

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What is Growth Marketing? The Ultimate Guide in 2021

Goodish Agency

It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. Get more leads and conversions – take a look at your website and landing page conversion rates, your email or blog subscribers, etc. A/B testing.

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20 Common B2B Marketing KPI Examples to Track Performance

Top Rank Marketing

Social Media Impressions/Engagement: If paid ads are toll roads leading directly to a destination, social media is a town square. Healthy earned media mentions are a testament to your brand’s reach and impact. Traffic from Social: Just a few years ago, this was the chief social media success metric.