Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Valasys

MARCH 24, 2023

As old workflows go out the window, new workflows come in and so do the new ways of measuring and assessing the metrics. A lead management metric is a measure of the performance of your lead management efforts. If your lead conversion rate is low, you may need to improve your sales pitch or follow-up processes.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Top Rank Marketing

APRIL 10, 2024

Long sales cycles, large buying committees, and convoluted customer journeys all make measurement more challenging. We have the capability to measure a host of key performance indicators (KPIs). We just need to define them and build the capacity for measuring them into our marketing strategies.

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

Only B2B

FEBRUARY 6, 2018

CCR: Customer Churn Rate. Customer at the beginning of measurement period) – ( customer at the end of measurement period) / ( customers at the beginning of measurement period). CRO: Conversion Rate Optimization. Cost Per Action is when advertisers pay only for a specified acquisition.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Now, you’d think this would make measuring B2B metrics easier. As the old saying goes, “if you measure it, you can manage it”. But, if you’re not measuring it, well, I think you know where I’m going with this. . . It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Anyword

MARCH 11, 2020

Even if you can’t pin a specific ROI to these efforts (because the users don’t immediately convert) you should have a goal assigned to the campaign to measure its success. It’s usually based on calculations related to conversion rates and average ad revenue.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54