Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. Cost Per Acquisition is the amount you spend to acquire a new lead or make a sale.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Top Rank Marketing

APRIL 10, 2024

Conversion Rate: This metric measures the percentage of users who take a desired action. You’ll likely measure many different conversions as you map out your customer journey. Conversion rate is expressed as a percentage: If 100 users visit your website and five of them make a purchase, your conversion rate would be 5%.

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

Only B2B

FEBRUARY 6, 2018

CCR: Customer Churn Rate. CRO: Conversion Rate Optimization. CRO is a terminology used when using various testing and key optimization principles you improve your site conversion rate. CPA: Cost Per Acquisition or Cost Per Action. PPC: Pay-per-Click.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

SnapApp

APRIL 4, 2018

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

FEBRUARY 5, 2020

For example, if 100 people visit your website and 10 out of 100 download a PDF (which was predefined as a conversion), then the total conversions on your site would be 10 and the conversion rate would be 10%. For all page views to the page, the exit rate is the percentage that were the last in the session.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Choozle

MARCH 26, 2019

Google calculates bounce rate as single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users only viewed a single page and triggered only a single request to the analytics server. The formula for CPA is total campaign cost/conversions.

Cost per Acquisition 44

Cost per Acquisition Cost Per Click Cost Per Thousand Advertisements 44