Televerde

APRIL 28, 2020

My role is head of Marketing and Marketing Services with oversight of Sales Engineering. We focus on delivering relevancy, pricing and presentation of our technology and solutions. I must hear the keynote from Brené Brown on Monday and Phil Harrell’s talk on Tuesday on driving more efficient revenue generation in an uncertain world.

Demand 80

Demand Planning Top of Funnel Digital Marketing Funnels 80

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. 80 percent of customer service requests are now done by reaching out on Twitter. 73 percent of B2B companies report a positive ROI on video marketing.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. This reality presents a terrific opportunity for B2B marketers. It’s especially important for demand generation, where we have such a short time/space to capture our audiences’ attention.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

SEPTEMBER 17, 2010

To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle? How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Brandpoint

JUNE 7, 2018

Why attend: This year’s sessions focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools. Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Host: Forrester. Location: Los Angeles.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Forrester Blog for Interactive Marketing Professionals. That’s the first thing I suggest when it comes to demand generation. NOTE: generic product, not our product.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

MAY 4, 2006

Annual growth in hardware sales and services are less, but still healthy at 6.0%. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Indeed, the growth presents some great opportunities for the savvy IT solution provider. On average, IT firms invest 3.6

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

ViewPoint

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. The impact?

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

MARCH 14, 2017

You can get an early start on the day by joining us for a sponsored breakfast and presentation on modern project management from Workfront. Her presentation is a tactical exposé of common analytics terrors and how to resolve them, as well as preventative measures and best practices in data governance to keep those disasters at bay.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

Metadata

FEBRUARY 16, 2021

It’s a service model to everybody else. And the category service well, for the first three or so years. ” Revenue intelligence is the present and the future. But at the same time, it’s like, yeah, but we’re more about demand generation. And then we broke out of it. That’s Gong of 2016.”

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52