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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. Moreover, if marketers can create high-quality pieces of content using alternative forms of keywords can also help them in gaining higher positions on the SERPs.

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21 Tips for Pulling Off a Spectacular Live Event

Hubspot

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

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8 Marketing Lessons From Online Dating

Hubspot

Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. Often times, starting an email with a question yields positive results. Study Best Practices. Connect with HubSpot : Here are the 8 top similarities: 1. Invest the Time.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Increasing the number of certifications held by each student (HubSpot Academy). Jessica Web , a Growth/Content Marketer, and the team at Trello needed to find the best way to position the product on its homepage, to make the best impression on new site visitors. Improving homepage conversions with product messaging (Trello).

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5 Guaranteed Ways to Generate Leads with Social Media

BenchmarkONE

Sixty-five percent of buyers feel that content has an impact on purchase decisions, according to HubSpot. According to HubSpot , webinars and webcasts are the single most effective content tactic for B2B marketers, beating out blogs, case studies, and research reports. The first strategy is to share links to content.

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The B2B Sales and Marketing Guide for Selling in a Pandemic

Engagio

Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. and marketing emails sent from your marketing automation systems (like Marketo, Hubspot, etc). The truth is email isn’t going away any time soon. Bear with me.