SpotMe Blog

SEPTEMBER 22, 2022

That’s why large pharma companies need to focus on strategically boosting HCP engagement to ensure that the billions they spend on medical education events bring a positive ROI. Some studies report an even higher percentage. This statistic clearly shows that HCP engagement and needs have drastically changed.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Delivra

NOVEMBER 14, 2018

Companies that report success with tight sales/marketing alignment have 38% higher sales win rates, according to a recent study by MarketingProfs. This is one of the most critical ways to address the needs of prospects during phases of your buyer’s journey. B2B email automation is key in cracking that code. DemandJump. DemandJump.

B2B Sales 68

B2B Sales Email Marketing Automation B2B Marketing 68

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. I'd love to write up a case study on you guys when you're ready. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Please keep me posted on your progress.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

SnapApp

JANUARY 11, 2018

While this approach worked for a long time, the buyer journey has become far more complex. . . 49% of companies say they achieve a higher ROI by focusing on engagement over acquisition. . . . . Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Martech

APRIL 15, 2022

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. There are many different B2B marketing strategies.

Marketing AI 124

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 124

B2B Marketing Zone Posts

JULY 7, 2010

- CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. The Journey of a Tweet 3. and keeping!

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. For marketing practitioners 2017 will see the combination of the power of Marketing Automation, and Content Marketing, to deliver quality and relevant content personalized to the buyer journey. Back to top. Michael Brenner. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convert

FEBRUARY 24, 2021

You see, the journey from data to insights is littered with challenges. Data are facts and statistics collected through observation. In the case of your eCommerce store, an example would be your GA dashboard. Are you overwhelmed by all the data in front of you? You will need a potent set of steps to combat them.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Albacross

AUGUST 7, 2018

With lead nurturing, you’re reaching out to your consumers via different touch points, and providing them with the information they need to move on to the next stage of the Buyer’s Journey. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Your customers don’t always reach your site ready to buy immediately, so you need to have a method for taking them from where they are at in their customer journey and helping them move forward. Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. Studies have shown that companies who use pre-hire screenings see turnover rates reduce by 39%. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98