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What Is a Customer Service Star? Find Out What Top Trailblazers Told Us

Salesforce Marketing Cloud

6 reasons to join the Service Trailblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. What is the Service Trailblazer Community? Find out how in Salesforce’s latest State of Service report.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

It can help save your resources, nurture your leads, and increase your revenue — all at once and with minimal manual effort. Both B2C and B2C marketing automation work to send relevant messages, increase efficiency, and drive revenue, but let’s further unpack their differences. Increasing efficiency amongst your marketing team.

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8 key tips for marketing to existing B2B customers

Tomorrow People

According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. This article shares 8 pointers to help you get started on the right track.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding. Otherwise, you’ll waste your time and money on users who won’t buy from you.

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10 Proven Video Scripts and Email Templates for Virtual Selling

Vidyard

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Top Video Distribution Channels Based on Role 2.4 1: Build a Video Knowledge Base 3.1.1 Common Use Cases for Video in Your Knowledge Base 3.1.2 Support CRM Integration 3.5.2

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding. Otherwise, you’ll waste your time and money on users who won’t buy from you.

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How to Maximize Customer Lifetime Value in Digital Marketing

seo.co

And while there’s certainly a case to be made for spending, that’s really the wrong way to look at CLV. You don’t necessarily have to tell the other 80 percent to go take a hike, but some of the resources that are going to those groups can be efficiently reallocated to the 20 percenters. Maintain a Knowledge Base.