Quantifying the Value of Lead Nurturing: A Case Study
Sales Engine
AUGUST 2, 2017
In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Findings The BDRs called these 18,000 leads and over two months and had live phone conversations with 1,216 of them.
Let's personalize your content