CAN-SPAM Privacy Privacy Protection Rules 
Litmus
JUNE 29, 2021
Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. How can you do that?
ANNUITAS
MAY 1, 2014
I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?
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Litmus
AUGUST 2, 2021
Privacy & trust. You can access the full recording at any time and read the Q&A below. While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. Accurate personalization. DMARC adoption because of BIMI.
Litmus
APRIL 18, 2024
The cost may be worth it for systems that better talk to one another (or for those investing in the top five platforms, one system that can literally do everything.) Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection.
Navigate the Channel
JANUARY 3, 2024
These errors can sabotage your efforts, waste resources and damage your brand’s reputation. Tools like email verification can help you maintain a healthy list. Both the subject line and the body of an email can be personalized at different levels depending on the number of personal attributes inserted in the message.
BenchmarkONE
AUGUST 25, 2021
With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list? Here’s how: Identify Inactive Contacts.
Litmus
JULY 28, 2021
Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. The preheader text had to be visible in your email so as not to land in the spam folder. But if yours doesn’t, you can add it at the top of your code right after the <body> tag like this: . <body>
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