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Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 social media.

PR 20
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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. I will delete spam, off-topic, or inappropriate comments, but all others are welcome. This blog draws on the heritage of my Forrester research.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Give them something they can act on now. Please don’t. Just like tip #1.

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Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

This can be confusing to new users. And, as you can see by spending more than a few minutes on Twitter, it's apparently elusive to many long-time users as well.) Go away, spammer."); never Twitter if you're drunk or high; and most importantly, "remember that everyone can hear you." That's because you probably are.

Twitter 20
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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. However, if you honor the consumer by asking for permission to send email, you can enter as you please. Why is email such a steady producer? October 2007.

RSS 129
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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. Just a little creativity gets you noticed.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Don’t spam! Your PR team was aware of most of these as it often had a hand in generating those placements. Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. This is my final post on the skewed Web.