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What are the Features and Benefits of Marketing Automation?

LeadSquared

In this article, we will discuss the features and benefits of marketing automation. Marketing has been integral to businesses for a long time. To stay ahead of the competition, companies invest a lot in marketing. Marketing is not only a part of the buying journey but also a complete process in itself.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Maybe you can use some of these in your next budget meeting. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. Marketing Charts ).

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Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up?

Porch Group Media

Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns. While many marketers understand the value of personalization, many are unsure where to begin. Effective email personalization requires data. Are you emailing customers or prospects?

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. And just like any tough job, lead generation requires the right tools–even for professional marketers. Essentially, these tools automate the process so you can focus on other areas of your business.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

Video marketing can really help you cut through the clutter in that case. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece.

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13 Nonprofit Marketing Emails That Actually Convert

Hubspot

Email marketing is a great communication tool because it''s more effective than traditional marketing, yields quick results, and enables you to send personalized messages with immediacy. But with the majority of all email being spam, it''s becoming increasingly more difficult to capture people''s attention. Let''s take a look.

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An Introduction to Sales Enablement – Webinar Transcription

Lead Liaison

Learn the definition of sales enablement, why companies use it, and how it can help your business. We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another. It will read exactly as presented in the webinar. of email marketing.