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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for. What advice would you give him?

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How SalesLoft Is Ruining Customer Experience (But It’s Really Your Fault, Not Theirs)

ANNUITAS

Yet sales leaders all too often turn to SalesLoft and to sales cadence automation as an antidote for their customer demand and sales productivity woes, and therein lies the problem. When used properly, this technology can be a critical extension of a go-to-market technology stack and optimize end-to-end Demand Process.

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Challenges in Not Using Leads in Your CRM: Data and Process

Capstone Insights

Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. It can go down to the individual site or building level too.

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How to take a contacts-only approach to CRM

Capstone Insights

How do you actually mechanize a contacts-only approach to CRM? Ideally, it’s from the start on the first day you activate your CRM. of us, don’t have an opportunity to set up a new CRM from scratch without legacy data. Now, if only other marketing automation platforms (and other Martech vendors in general) took note….

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Where Can I Find Clients for Digital Marketing?

Belkins

If you already have a pool of customers, select the most interested ones , and analyze their preferences using your CRM data. Additionally, it will facilitate your presentation by making it more vivid so that your sales team can easily remember your company’s buyer personas. Refer to your original message.

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

Their support can be really bad, and their pricing can be a worrisome venture as your email list size grows. Another thing to know is that MailChimp has shifted their focus and are no longer focusing on Email Marketing only. Forever Free Plan: Another major plus for the beginner Email Marketer.

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10 B2B Lead Generation Strategies for 2018

PureB2B

In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Those are only a handful of the developments expected to impact B2B marketing this year. Automate Social Media Sharing.