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Email marketing data to track and manage for success

illumin

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

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The Do’s and Don’ts of Email Marketing

Only B2B

Now that you are convinced how emails can work as magic for your business, let’s explore how you can out-do your email marketing goals before hitting send. A similar study found emails with approximately 20 lines of text, or about 200 words, had the highest clickthrough rates. Email today is revolutionizing business!

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8 Dangerous (But Common) Misconceptions About Email Marketing

Hubspot

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. Spam filters look at way, way, way more than just your email subject line to determine if your message is spam. The other myths?

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot

Once you've looked at the historical data from both sides, y ou can decide which attributes should be weighted heavily based on how likely they are to indicate someone's a good fit for your product. Depending on your business model and the leads in your database, this can quickly become complicated. That's where lead scoring comes in.

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28 Quick Tips for Customizing Your Email Preference Center

Hubspot

So let's dive into exactly why it's important to customize your email preference center, and the tactics you can employ to achieve each of these various email preference center purposes. In reality, the email subscription preference center (phew. say that five times fast) is actually a fantastic piece of marketing real estate!

Tips 28
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The Definitive Guide to Web Push Notifications (Updated 2018)

SendX

These notifications can be sent only to visitors who have explicitly subscribed to receive web push notifications from your website. The reason for it is: High Opt-In. Opt-in process is significantly simpler than email. Opt-in process is significantly simpler than email. Emails sometimes fail to deliver or hit spam.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Being a Debbie Downer can come in handy with your titles. According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. If this sounds like you, I''d recommend you keep on reading.