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Rev Up Your Holiday Marketing In a Post-Cookie World

Salesforce Marketing Cloud

Build emails with sections for dynamic content , such as recently viewed products, coupons, loyalty points, and more, so each email is tailored to shopper preferences and behaviors. Generate buzz by testing new promotions like limited-edition or brand collaboration merchandise. Avoid cart abandonment issues.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

That kind of promotion can generate a lot of buzz, but it won’t win wallet share or customer loyalty. If customer loyalty is your priority, ask AI for prices that spur repeat purchases and increase customer satisfaction levels. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

Loyalty Programs. A loyalty program is a promotional pricing strategy where a company incentivizes brand loyalty by offering deals and discounts in exchange for consistent, repeated purchases. The term "customer loyalty program" covers a wide range of practices. Are you looking to incentivize customer loyalty?

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What Is Event Branding? + 5 Examples to Inspire You

Hubspot

The point is, a branded event can help generate leads, build loyalty and credibility, and offer support. This is the place to share information on the event's purpose, dates, registration, speakers, sponsors, merchandise, and FAQs. Yes, I knowingly fell into the flywheel. Image source.

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What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

You’ll only get exactly the amount of value that you put in, be it in the form of merchandise, compensation, respect, access, exclusivity, fandom, discounts, or even sweet residual profits from affiliate codes and profit-sharing. I guess it’s sort of like an Airline Loyalty Program. No Scabs Allowed!

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4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

No matter how much merchandise you have, your customers will be targeted appropriately. It’s the customer loyalty that will be at stake. A technique such as behavioral targeting can help automatically syphon off non-green or unknown visitors, and promote green items, options or offers to those who are.

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The Marketer’s Guide to Brand Awareness

Outbrain

This drives brand authenticity, consumer trust, and loyalty. It boosts customer loyalty and retention. When brand awareness is high, there is a buzz of chatter that is evident in forums, discussions, comments, and social sites. And these are also the things that turn a brand into a sales leader. It promotes shared values.