Category Creation: What I’ve Learned From Some of the Biggest Names in SaaS
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MAY 26, 2021
It’s vital to take something disruptive and get the Gartner and Forresters of the world to repeat that same narrative. By getting a critical mass of customers calling Gartner analysts and lobbying as their voice. This started a lot of buzz around them. They were listening 24/7. .
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