Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. I know this one isn’t mine.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Social Networking. ·

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Social Networking. ·

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? On a near-continuous basis, consumers are asking for help making purchasing decisions.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants. link] jaybaer Exactly. Friend has lost value.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I also think that there is a lot of potential in the often overlooked message board communities that existed well before both Facebook and Twitter.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Marketing 261

APRIL 4, 2018

I find that most companies will do an initial push for distribution – sharing their content on their social networks, sending out the piece of content to an email list and running some paid ads, after that, they stop sharing the post and move onto the next one. ” Alex Rynne , Content Marketing Manager at LinkedIn.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

Convince & Convert

JULY 14, 2010

Social Media is the Servant of Strategy, Not the Master [link] via @JayBaer [link] Viaspire RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Mark Smiciklas RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Jay Oatway Social Media is the Servant of Strategy, Not the Master – [link] (..)

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 31, 2010

If you wanted to create a system that replicated as best as possible the physical act of two people speaking to one another in the same place at the same time, would you build Twitter, or a WordPress comment system, or Facebook, or Linkedin? I’ve seen some linkedin groups with great discussions. Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 22, 2010

Over ~30 days, there are 24 sessions about everything social media , and because it’s totally virtual, one registration can cover your entire team or company, and you get access to a registrants-only Linkedin group and other networking opportunities.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Single Grain

MAY 12, 2020

Serial entrepreneur Gary Vaynerchuk is a master at this, blasting out highly engaging video content to his legion of fans every day on his YouTube vlog DailyVee , as well as on Instagram, Twitter and LinkedIn: If you need some more ideas for your vlog topics, check out the most-subscribed YouTube channels : 2) Behind-the-Scenes/Company Culture.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse?

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

LeadSquared

APRIL 14, 2016

It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! If your product is slightly behavioral in nature where a certain niche audience likes you, then I think social is a better way to go. Republish content on Medium, LinkedIn Pulse etc.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Here’s another to add to the list – in the social media listening section check out Viralheat.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

AUGUST 26, 2010

RowFeeder is the first business to be spawned from the buzzed about new tech incubator Untitled Startup – a “transparent startup&# in Seattle that even publishes their website traffic live on their home page. There’s a bonus feature that automatically selects winners of online contests, via random number generator.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MAY 20, 2010

However, my preference is for the baby naming approach – selecting key performance indicators (KPI) before a single Tweet is sent, blog post is written, or Linkedin group is christened. This is because social media success is inherently slow , not fast. I’ve worked in both camps, and have seen both succeed.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Buzz Marketing for Technology

JUNE 27, 2008

Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Develop and disseminate (with simple one-page instructions or FAQs) routines and practices for effectively capturing, filing and finding relevant knowledge in the context of what it is to be used for.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MARCH 16, 2010

I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes. I'm not even going to try. I mean content should be king, not one-liners on the likes of Twitter. But for good reasons. Thanks for the thought-provoking post! dell is one example.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Here’s another to add to the list – in the social media listening section check out Viralheat.

Social Media 40

Social Media Paid Content Tools Media 40

Single Grain

MARCH 7, 2022

Crypto Social Media Marketing. LinkedIn Marketing. An experienced NFT and crypto PR agency has a specialized team that knows the best techniques to build a community and create buzz around your products. They prepare FAQs and also respond to user questions in real-time. Services Offered: Crypto Search Engine Optimization.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

MARCH 2, 2010

It’s indeed exciting to see a major B2B player like Exact Target make this move as well because ultimately B2B marketers everywhere benefit as B2B marketing vendors start developing or integrating more social capabilities. link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business 117

Business Paid Search Agency Social Media Analysis 117

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

8217; On Linkedin. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Social Information.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Convince & Convert

APRIL 7, 2010

On the other hand, the new Linkedin app completely nuked my BB – had to reinstall o/s this morning…grrr! In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability. My 4SQ app version is 1.7.0 if that helps. That is troubling.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 23, 2010

But, he's signed to Island Def Jam and (for example, from a random LinkedIn search), their VP of Digital has been around for a minute: [link] – can't vouch for him, don't know him for anyone. Having some exposure to the music industry, it can be a lot of people (label, management, label and artist-hired publicity, etc.).

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network.

Social Media 128

Social Media Media Paid Content Conference 128