Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

AUGUST 16, 2012

Twenty-something buyers are twice as likely to use social media somewhere in the buying process (49%) that 31-40 year olds, and almost 4X as likely than those aged 51+. Responders said that “word of mouth” (WOM) is the most useful source of information, and it is used at every stage of the buying cycle.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. We asked case study experts "How case studies should be used in marketing activities versus sales activities? How does a Marketing Team use a Case Study? How does a Sales Team use a Case Study?

Case Studies 100

Case Studies Case Study Activities Studies 100

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sword and the Script | B2B

FEBRUARY 8, 2022

If vendors are not trustworthy sources of information, what sources of information influence the buying cycle? The complete report based on the survey results was published in late 2021 and can be found here: Dynamics of Trust: B2B Technology Purchase Decision Study. (click image for higher resolution). 39% said social media.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Onalytica B2B

APRIL 27, 2017

It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line. Another study found that influencer campaigns bring in 11 times the ROI of traditional advertising. Earned Media/WOM trumps all. they spend on AdWords.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Hubspot

MARCH 10, 2016

It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle. Typical middle of the funnel offers include case studies or product brochures -- essentially anything that brings your business into the equation as a solution to the problem the lead is looking to solve.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28