integrations Buying Cycle Presentation Top of Funnel Webinar Metrics 
SpotMe Blog
JULY 27, 2021
You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. The same could be said about webinars.
The Point
JULY 1, 2019
For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. Sales Alerts.
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Valasys
JUNE 10, 2019
The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.
Valasys
JANUARY 23, 2020
Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.
Marketing Insider Group
NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. Allow your content to be shared. Allow your audience to follow you. Live tweet during webinars.
ActiveDEMAND
MAY 22, 2018
Pipedrive and ActiveDEMAND Integration Maximize Conversions with Sales and Marketing Alignment. The successful alignment of sales and marketing isn’t just a nice thing to have for ‘brand consistency.’. A powerful connection between your marketing and sales pipeline is a core foundation for a fast scaling business.
NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Lead-to-sale conversion rate. Laser-focus your solutions to the target audiences most likely to buy from you.
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