sales-opportunities Buying Cycle Presentation Resources Top of Funnel Webinar Metrics 
Content4Demand
OCTOBER 12, 2022
In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Go-to-Market Strategy.
Hubspot
NOVEMBER 14, 2018
A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.
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Scoop.it
MARCH 26, 2019
When marketing and sales work together in close alignment, they can help companies close 38% more deals. Sales enablement connects marketing and sales by the key roles each plays in educating prospects, closing deals and contributing to growth. Marketing teams provide sales organizations with tools and curated information.
Biznology
AUGUST 11, 2016
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey.
Content4Demand
APRIL 2, 2020
Done well, these digital experiences can do more than just replace those events – they actually offer opportunities that in-person events can’t match. He described a landmark event that Ericsson uses to continue “harvesting” content for the rest of the year. Following the live presentations, viewers can access the sessions on demand.
Inbox Insight
APRIL 6, 2023
While ABM may seem like a buzzword, the concept of prioritizing high-value accounts is not a new one for successful sales teams. However, what has changed in recent years is the expanded role of marketing in complementing and enhancing the account-focused sales approach. How to choose the right account-based strategy?
NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Lead-to-sale conversion rate. Laser-focus your solutions to the target audiences most likely to buy from you.
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