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Content Audit Results: A Blueprint for Content Strategy (Part 1)

Content4Demand

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Go-to-Market Strategy.

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B2B Sales Strategy: How to get more leads for B2B Business

Valasys

Lead generation forms the bedrock of a highly successful B2B sales strategy. With the constant evolution in the digitized landscape & Internet of Things (IoT), the B2B sales process has changed. Read more on B2B Marketing in Martech Age. This starts with finding your niche market & the ideal prospects.

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How Digital Marketing Ramps Up Results for Manufacturers

Navigate the Channel

Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results. Your Customers are Digitally Present.

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What is Account-Based Marketing?

Inbox Insight

While ABM may seem like a buzzword, the concept of prioritizing high-value accounts is not a new one for successful sales teams. However, what has changed in recent years is the expanded role of marketing in complementing and enhancing the account-focused sales approach. How to choose the right account-based strategy?

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From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle

Vidyard

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight.

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The A-Z Guide to B2B Lead Generation

NuSpark Consulting

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. Don’t take conversion strategy lightly. E- Email Marketing.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention.