Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Biznology

FEBRUARY 23, 2015

Use specific content solutions to impact different stages of the buying cycle. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. LINKEDIN : Had to be converted to social selling.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Valasys

DECEMBER 20, 2019

It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process. After having registered, the partners gained access to case studies, white papers as well as an array of sales tools.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Webbiquity

FEBRUARY 21, 2012

Online tools / apps. Microsites. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. These can be discovered by using keyword research tools or by talking to your customer-facing employees.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100