Buying Cycle Information ROMI Segmentation 
Valasys
JUNE 10, 2019
Segmenting the Click-Through rate of individual campaigns helps in designing & executing conversion driven campaigns. Tools such as Demandbase, Kickfire, Lead Forensics, Albacross, Google Analytics, Google Data Studio & Supermetrics for Google sheet as-on offer multi-dimensional analysis & segmentation of data.
Valasys
MARCH 9, 2020
Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Work closely with your Sales Team: When it comes to scaling up personalization to streamline B2B Sales cycle, the marketers need to work closely with their sales teams.
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Valasys
JUNE 24, 2019
Prospects with buying intent show several different research methodologies that can also be used to segment them & then, based upon the respective stages of their individual buying-cycles, targeted content can be used to expedite their journeys through the sales funnel & boost sales conversions.
Valasys
SEPTEMBER 26, 2019
Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. Segmenting views from diverse channels also give insights into the quality of engagement on the videos.
Valasys
AUGUST 19, 2019
The market can be desirably segmented by the brands to target their most relevant personas. The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Tim Baker, Chief Product Officer at DataSift, quotes the importance of content marketing in driving businesses as follows: .
Valasys
SEPTEMBER 10, 2019
Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. Segmenting the market based on products or services is easier than ever, using the algorithms leveraging artificial Intelligence (AI) & machine learning (ML).
Valasys
AUGUST 20, 2019
With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.
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