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6 Proven Ways to Improve Inbound Lead Generation

Valasys

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Personalization isn’t enough, you need to speak to the prospects and customers in languages that are individually tailored to suit their specific stages in the buying cycles.

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B2B Marketing Trends & Studies That Every Marketer Should Know

Valasys

Targeting the right audiences at the right time & during their specific stages in the buying cycles is amongst the foremost benefits of Intent data which congeals intent data amongst the B2B marketing trends & studies that every marketer should know. Learn more : 13 Ways Agile Content Marketing benefits B2B Enterprises.

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How the Evolving & Intelligent CRMs powered by AI Aid B2B Businesses

Valasys

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

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Technographic Data: What is it, and why should you be using it?

PureB2B

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Using the Leadiro platform you can access real-time and up to date, validated information on any major technology (Salesforce, HubSpot, Cognos, Sage, McAfee Av, etc.). Why You Should Care About Technographics?

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). Video Views: A study by HubSpot in 2018, deduced that prospects on a website give priority to videos on a page over content, to learn about a product or service.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits.