Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.
Ambal's Amusings
MAY 17, 2010
Why should you engage prospects consistently across the complete buying cycle? " Ardath Albee helps her clients create customer-focused eMarketing strategies that generate more sales-ready. " Marketers will employ nurturing programs across the entirety of buying cycles to fuel pipeline momentum.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ambal's Amusings
MAY 12, 2010
Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites.
KoMarketing Associates
AUGUST 19, 2013
Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. Add Ed: https://plus.google.com/102594076950828102069. .
Ambal's Amusings
APRIL 21, 2010
Conduct an audit to determine nature and effectiveness of content marketing assets vis-à-vis purchase influencers and points in the buying cycle. eMarketing Strategies for the Complex Sale — Ardath Albee. Click and download FREE eBook from Marketo and ClickDocuments. Galen De Young's Marketing Action for 2010.
Ambal's Amusings
NOVEMBER 12, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B buying cycles are lengthening. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.
Industrial Marketing Today
DECEMBER 7, 2010
It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people.
Expert insights. Personalized for you.
100 
Let's personalize your content