Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). According to a survey by LinkedIn, 62% of the B2B brands found that video content is more beneficial in building brand awareness than plain text.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Marketing Insider Group

JANUARY 9, 2014

But for a deeper-dive, here is one of the interviews I conducted with Gurdeep Dhillon ( @ gurdeepd ), from the Cloud marketing team here at SAP and one of our biggest content marketing thought leaders. We’ve all heard the stats about 70 percent of the buying cycle being complete before customers engage with sales.

Marketing Management 100

Marketing Management Buying Cycle Psychographics Vendors 100

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Heat maps can be used to emotionally analyze users’ experiences throughout their buying cycles. This facilitated attribution for all LinkedIn ads in one place.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

APRIL 3, 2020

The more you will hyper-tailor the customer experiences, the sooner they will make the buying decision, thereby streamlining the sales cycle. Read more on How to Build Customer Loyalty with Content Marketing. Read more on 13 Ways Agile Content Marketing Benefits B2B Enterprises.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

SEPTEMBER 20, 2019

At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Inbound marketing is virtually everywhere, in the current era of marketing where the Internet of Things (IoT) have emerged as inexplicably important armories to aid the core endeavors of marketing. Split-testing the alternative forms of content comes under the realm of growth hacking & is very important.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Marketing Insider Group

MARCH 17, 2011

If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is driven by content marketing; lead generation is driven by content marketing; you name it.

Top of Funnel 100

Top of Funnel Paid Search Agency Work Management Psychographics 100