Albacross

NOVEMBER 4, 2021

To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Albacross

JANUARY 19, 2022

Intent data is the one. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy. Here are 5 steps to activate your intent data and make your outreach easier. Recency: When is their last visit to your website?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

6sense

JULY 20, 2018

The key is being able to capture the intent across the account — across devices, channels, people and product categories. Data + Intent + Predictive + ABM. Rather than assuming when the right time is to reach out, predictive analytics and AI possess the ability to turn activity into actionable journey insight.

Account Based Marketing 48

Account Based Marketing Product ABM Buyer's Journey 48

Martech Advisor

MARCH 26, 2020

To stand out in the age of fierce competition, you must send the most relevant content, product, or offer at the right stage of the buyer's journey. While multi and cross-channel marketing were effective a few years ago, consumers now expect the brand to deliver personalized CX. Also, these segments need not be static.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Hubspot

NOVEMBER 24, 2020

A recent study by Oracle reveals maximizing customer satisfaction across the buyer journey increases total customer satisfaction by 20%, and drives revenue growth by up to 15%. Segment your buyers based on their buying frequency, recency, and monetary metrics (RFM segmentation). Use an immediate exit-intent pop-up.

Paid Search Agency 101

Paid Search Agency eCommerce Customer Satisfaction Ad Frequency 101

PathFactory

JUNE 5, 2019

They’re simply stacked by recency. And let me be very clear: demographics, such as job title, industry, or company size, do not signal buying intent.). Content hubs are designed to cause friction and slow down our most interested buyers. But some don’t even do that. They ignore what visitors just looked at.

Merchandising 40

Merchandising Demand Generation Content Demand 40

Inbox Insight

JANUARY 22, 2019

What’s more, you need to consider how you can leverage audience insight (whether that be from secondary research and access to second and third party intent data sources) to acquire the most accurate understanding of your chosen audience segments.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65