Building Trust In Social Marketing Metrics With Attribution
JUNE 29, 2016
In closing the loop, they could better understand the customer and optimize the journey. Then came single-touch attribution. In a buyer journey that can often require dozens of touchpoints over many weeks or months, it’s not accurate to describe the journey and attribute the revenue credit using just one of the many interactions. Accurately measuring the impact of B2B marketing is actually even more complicated than mapping a journey across the city.