Buyer's Journey Case Study CMO Multi-Channel 
Only B2B
APRIL 30, 2024
Demographics: Understanding the decision-makers (CMO, CFO, IT director) within the company influencing purchasing decisions for your offerings. Buyer Journey Stage: The B2B buyer journey includes multiple stakeholders at each stage (awareness, consideration, decision).
Envy
JANUARY 28, 2018
YouTube is rated the fourth most effective B2B channel marketers use behind Email, LinkedIn and Print. HubSpot is known for their cutting-edge marketing efforts, but their team also excels at multi-format B2B video marketing. Justin Gray , the CMO of LeadMD claims that, “Our definition of account-based marketing is just good marketing.
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The ABM Agency
APRIL 21, 2023
Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Preferred communication channels: Email?
Allocadia
MARCH 30, 2021
Tracking the buyer journey – they wanted to measure which touchpoints were the most successful in converting prospects and where the spend could be cut or optimized. They discovered Allocadia and recognized the platform’s multi-faceted approach as the answer to their complex use case.
Contently
DECEMBER 14, 2022
As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Choosing the right channels can improve your ROI because your audience doesn’t have to dig it up to find it. This workflow is essential because different employees may create content for each stage of the buyer journey.
Full Circle Insights
FEBRUARY 28, 2021
Case Studies. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study.
KoMarketing Associates
APRIL 15, 2020
Research from Gartner has revealed that not only does most of the buyers’ journey happen before the company is ever contacted; only 17% of the cumulative time a buyer puts into making a purchase will be spent meeting with potential suppliers. The B2B buyers’ journey ranges from 6 to 12 months on average.
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