Marketing Interactions

JUNE 23, 2017

One of the key foundational elements to a content marketing strategy is a buyer persona. Yet merely 57% of B2B marketers say they have a deep understanding of the buyer personas included in their strategy. A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. Everyone is busy.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Tony Zambito

MARCH 26, 2012

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. In what SMB sub-market segments are our best customers?

SMB 100

SMB Enterprise Management Buyer Personas Marketing Management 100

Webbiquity

JUNE 22, 2021

There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona. Do you sell into the small to midsized business (SMB) market?

Buyer Personas 321

Buyer Personas Enterprise Management Marketing Automation Services Work Management 321

Tony Zambito

MARCH 18, 2012

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.

SMB 100

SMB Enterprise Management SME Work Management 100

DivvyHQ

AUGUST 7, 2018

For example, a startup or SMB that has one product and a narrow target audience may not have to dig too deep into segmentation outside of separating active customers from not-active customers. – For this exercise, think about typical job titles, types of buyers or industry verticals. Industry Vertical.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Terminus

JUNE 10, 2019

An ICP is often confused with a buyer persona – but they’re referring to two separate things. Unlike traditional inbound marketing, ABM doesn’t necessarily require in-depth, character-driven personas (think “Megan the Marketer”). What Does Ideal Customer Profile (ICP) Mean? Employee headcount — companywide. Annual revenue.

Ideal Customer Profiles 20

Ideal Customer Profiles Enterprise Management Profiling Marketing Management 20

Tony Zambito

MARCH 21, 2012

This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . One, that many Fortune 1000 and Global 2000 organizations are turning a focused eye towards growing their SMB customer and revenue base.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100