Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

DealSignal

MAY 8, 2023

We all have to hustle to maximize buyer interest and conversions in Q3 and Q4 to drive results so we can not only hit but exceed our quarterly and annual numbers. Then, buyers should be locked in and focused—but only for a few weeks. It’s the same with marketing play. Table of Contents [Open] [Close] It’s go time.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

OutboundView

FEBRUARY 28, 2019

It does not require tons of money for Google AdWords and PPC. It does require the implementation of thoughtful content that truly engages your buyer. Buyer Research. Who’s your buyer? We think about buyer personas in two main categories: Decision Makers and Doers. Why is this an important distinction?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Conductor

NOVEMBER 18, 2021

In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x Buyers are often looking for something specific. Expand: This slice is for keywords that perform well in your PPC campaigns but don’t have organic visibility for your business. Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Unbound B2B

JANUARY 17, 2023

According to a study , 75% of businesses will be subscription-based by 2023. The subscription-based businesses can run at cheaper rates. Content marketing is the leading method to improve your subscription sale. The subscription-based business models are extremely popular nowadays. This business model works for all digital businesses.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Directive Agency

MARCH 15, 2019

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! With B2B marketing, this should be done by spending adequate time building three to five unique buyers personas. With that in mind, let’s pin down five digital marketing best practices you need to execute for 2019.

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103