ClearVoice

MAY 29, 2023

What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities. Software designer and technology consultant Alan Cooper pioneered the use of personas in 1985. Sending out customer feedback forms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Define your buyer personas. Segment Emails the B2B Way.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Content Marketing Institute

APRIL 10, 2018

“A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. Smith Consulting, which advises financial services firms. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing.

Buyer Personas 110

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 110

NuSpark Consulting

MAY 22, 2011

It may be one or several market segments. How and why does your buyer buy? Where do your buyers hang out online? Once you know the answers to these questions, you can create buyer personas which help you to keep the buyer in mind as you develop your content strategy and create the content.

Lead Generation 100

Lead Generation Research Marketing Strategy Marketing & Strategy 100

Hubspot

FEBRUARY 13, 2015

Here he tells the tale of Howard Moskowitz, a consultant who revolutionized the way companies align their product with their brand in the 1970’s and 80’s. There is much to be learned from Moskowitz’ example, especially as told by Gladwell, about how to use data driven buyer personas (sound familiar?) But how far does this go?

Work Management 28

Work Management Paid Search Agency Marketing Management Buyer Personas 28

Hubspot

APRIL 26, 2016

How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey. Step 1: Define Your Personas. Before you dive into how your personas make buying decisions, you must first understand who they are. This is where buyer personas come in handy. Let's walk through them. How helpful was this source?

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Single Grain

AUGUST 7, 2019

This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. If you want to have the best chance of getting the attention of prospects in an ad-heavy world — and, more importantly, convince them to buy from your company — you’ll need to build buyer personas.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111