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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175
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How to Build a Better B2B Sales Tech Stack

Zoominfo

The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. To support this approach, studies show 50% of “high-growth” organizations have developed sales technology stacks with 5 or more applications. Increased productivity AND insight for management? Not so fast.

B2B Sales 147
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How to Build a Winning B2B Sales Enablement Strategy in 2021

ATAK Interactive

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. From sales automation to customer success, the right sales enablement tools streamline outreach, lead management, deal management, and customer communication for a seamless buying process.

B2B Sales 148
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How to Build a Winning B2B Sales Enablement Strategy in 2020

ATAK Interactive

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. From sales automation to customer success, the right sales enablement tools streamline outreach, lead management, deal management, and customer communication for a seamless buying process. .

B2B Sales 128
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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. What is B2B Buyer Intent Data? your website, CRM).

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The Marketer’s Guide to Email List Segmentation

Zoominfo

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Buyer’s Journey: A subscriber who just joined your email list after reading a blog post is much less likely to make a purchase than someone who downloads three case studies and signs up for a free trial.