NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Intent data can be used to validate and refine this profile, ensuring that you are directing your marketing efforts toward organizations that will bring the most value.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Marketing Interactions

AUGUST 24, 2021

Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it. That’s where account-based marketing (ABM) comes in. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

NetLine

NOVEMBER 9, 2023

In a previous post, we covered how to get the sales handoff right and why first-party and validated buyer data is essential in this process. According to Gartner , sales enablement is owned by both sales and marketing, with marketing being responsible for creating resources, including content, messaging, and training.

Intent Data 52

Intent Data Intent Top of Funnel Outreach 52

Marketing Interactions

JULY 31, 2022

But the older buyers are also still in the game, and many are taking cues from their younger counterparts. The number of touchpoints has increased (up to 27 per person, per Gartner) and only 3% want to speak to your sales reps for education. Indicating the difference between interest and intent.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Mereo

AUGUST 4, 2022

Confirming the decision: After choosing to purchase, buyer does more digging to further validate they have chosen the right option. Seeking partner approval: Buyer justifies to others the purchase and the supplier choice. These are no small tasks on the buyer’s behalf. SERVE BUYERS WITH A STRONG VALUE PROPOSITION.

Buyer's Journey 41

Buyer's Journey Differentiation Gartner Paid Search Agency 41

The ROI Guy

SEPTEMBER 21, 2016

Did you know … 67% of the buyer’s journey is done digitally, making your content more important than ever in facilitating buyer decision making (Gartner) 83% of buyers remain overwhelmed by the amount of content available, wanting quality personalized content over quantity. The major buyer question: Why Change?

Buyer's Journey 40

Buyer's Journey Peer-to-peer Features Advertising Benchmark 40