NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Intent data can be used to validate and refine this profile, ensuring that you are directing your marketing efforts toward organizations that will bring the most value.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Marketing Interactions

AUGUST 24, 2021

Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate. I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. You need to use data to identify in-market accounts and their buyer personas. Why Personalization Matters Today’s buyers no longer want a personalized experience; they demand it.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52