article thumbnail

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent comes down to understanding what makes an excellent lead for your business.

article thumbnail

Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. In this article, we will explore the significance of customer data and customer data management within your GTM motion. Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing.

article thumbnail

Madison Logic Sets Clear Competitive Advantage with 15 Leader Badges in New G2 Fall 2023 Grid® Reports

Madison Logic

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

article thumbnail

How to Use Account Mapping to Build an Effective ABM Campaign

Hubspot

Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage. Fortunately, like any aspect of marketing, ABM is made easier with strategic planning. How to Get Started With Account Mapping.

article thumbnail

Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Madison Logic

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic.

article thumbnail

Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Madison Logic

“Madison Logic leads the way in helping enterprise B2B marketers prioritize accounts, drive higher account engagement across multiple channels, and accelerate conversion across the sales cycle,” said Tom O’Regan, CEO of Madison Logic.