Remove Buyer Intent Remove In-market Buyers Remove Lead Remove Organic Leads
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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Here’s what four industry leaders from the aforementioned companies have to say about taking advantage of B2B marketing opportunities.

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Sales Prospecting for “In-Market” Buyers

PureB2B

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. Defining “In-MarketBuyers.

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Hone In On Active Accounts and In-Market Buyers with SalesIntel’s PredictiveIntent

SalesIntel

With signals from VisitorIntel , company News and Alerts , and B2B intent data , go to market teams can laser focus on best-fit accounts and contacts that are actively showing interest and intent. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals.

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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? The current economic headwinds are the undeniable undercurrent driving marketing leaders’ decision-making in 2024. 2023 was a massive wake-up call for everybody,” says Wendy. “If

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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Reviews as a gateway to buyer intent. Combining buyer intent with social proof.

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Here’s How to Prevent an ABM ROI Disaster

PureB2B

With all this exposure to targeted buyers, marketers can enhance lead generation and nurturing efforts and streamline the sales journey, which equals faster conversion and a swift return on ABM programming. And that’s music to any sales organizations’ ears. Digital Consumption Trends of In-Market Prospects.

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Here’s How to Prevent an ABM ROI Disaster

PureB2B

With all this exposure to targeted buyers, marketers can enhance lead generation and nurturing efforts and streamline the sales journey, which equals faster conversion and a swift return on ABM programming. And that’s music to any sales organizations’ ears. Digital Consumption Trends of In-Market Prospects.