What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)
Inbox Insight
NOVEMBER 17, 2023
In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.
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