Remove integrations
Remove Buyer Intent Remove Curation Remove Lead Scoring
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What is Intent-Based Marketing? (A Simplified Guide for B2B Marketers)

Inbox Insight

In fact it has become so commonplace, our first party data reveals that 99% of large B2B companies are leveraging buyer intent data in some capacity, with 70% planning to increase spending in the forthcoming year. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

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7 Top Email Finder Tools for Near-Perfect Prospecting

Lusha

Sure, having the skills to nurture leads once you get them in the door is essential for any good SDR. After all, the less time you spend validating data, the more time you can spend moving qualified leads through your pipeline. But you can also glean other benefits, including: Better marketing qualified leads (MQLs).

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data can allow you to see an entire buying group, as well as their roles within the group.

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Focus Your Account Based Selling with Intent Data

Outreach

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. Focus Sales Activity on Buyers Who Want to Hear from You Now. You and your manager review your accounts and create an “A, B, C” ranking system.

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Is Cognism Worth the Price? Comparing Cognism’s Pricing Plan

SalesIntel

We will delve into an overview of Cognism pricing, focusing on the value provided and pricing structure. Inaccurate data can lead to wasted time and resources and damage the credibility and effectiveness of marketing and sales campaigns. What are the features? Data Accuracy Data accuracy is paramount when selecting a B2B data provider.

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The RevTech Revolution is Here: A Recap of Day 1’s Events at Our ‘Breakthrough’ Customer Conference

6sense

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. And 6sense generates higher customer lifetime value by embedding 6sense insights and predictions within companion SEPs.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. AI augments lead scoring and qualification. Let’s jump to the nitty-gritty.