Navigate the Channel

JANUARY 2, 2023

And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. B2B buyers use more than one touchpoint to complete their buying decision (almost always) and a cross-channel marketing strategy fits well with this behavior.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Creating and calibrating a social media strategy for any company should follow the same process. This is when it starts to be fun. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sword and the Script | B2B

FEBRUARY 8, 2022

If vendors are not trustworthy sources of information, what sources of information influence the buying cycle? 55% said candid discussions around what a product can and cannot do. For example, companies can’t go out and buy a pound of good reputation. (click image for higher resolution). 39% said social media.

Customer Surveys 14

Customer Surveys WOM Peer-to-peer B2B 14

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. As a marketing effort, case studies can help you: Demonstrate how your product/service works in action. Clarify the role and purpose of your product/service.

Case Studies 100

Case Studies Case Study Activities Studies 100

Onalytica B2B

APRIL 27, 2017

Influencer marketing works to increase product interest and conversion rates, by leveraging an individual’s influence amongst their community. It’s all about looking at the sales cycle as a psychological process; the power of influence and persuasion to get potential clients over the line. Earned Media/WOM trumps all.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Hubspot

MARCH 10, 2016

The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. They’ve identified a problem, have shopped around for possible solutions, and are very close to buying. A person or company who's shown interest in a product or service in some way, shape, or form.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28